- PROJECT: BRAND IDENTITY AND PROMOTIONAL MATERIALS
Design Factory were commissioned to rebrand Airsprings which is part of the Granning Group. Having created the previous name, we opted to evolve the design rather than re-invent it. It was decided to incorporate the .com into their brand name as their business is global and they want to emphasise that all their products are available online through one of the most comprehensive cross-referenced databases in the industry.
Design Factory also developed a detailed Brand Identity Guidelines manual which contains all aspects of Airsprings.com marketing collateral including signage, packaging, exhibition graphics and print material — all of which were re-designed by Design Factory.
A comprehensive parts catalogue and website were also commissioned. At present, Design Factory are working closely with architects on environmental graphics for their new premises.
Visit the Airsprings website www.airsprings.com