New brand identity for Chartered Accountants Ireland
- PROJECT: REBRANDING A 121 YEAR OLD INSTITUTE
From September 1 2009 the Institute of Chartered Accountants in Ireland became Chartered Accountants Ireland.
Having designed the previous mark we opted for continuity with the logo, the maroon remains, the shield is back and the four strands represent the members from North, South, East and West that make up Chartered Accountants Ireland in a dynamic forward-moving 'C' shape.
A detailed Brand Identity Guidelines Manual has been developed, guiding users through Sub-Brands, Colour, Imagery, Typography, Applications and Templates. Internal and external signage was also designed for the move to their new training facility in Pearse Street, Dublin.