Douglas Village Shopping Centre, Cork
- PROJECT: REBRANDING AN ESTABLISHED SHOPPING CENTRE
With the success of Blackpool, the Shipton Group asked Design Factory to create an identity for their other major shopping centre in Cork, located in Douglas Village. Our market research, which was carried out with local residents and shopkeepers, showed that the shopping centre was at the heart of the local community. The heart shape became the visual cue for the new identity.
The work carried out included development of the brand, internal and external signage, brand guidelines, posters and advertising.